The MSRP on our website may not match the MSRP on the window sticker because the vehicle may have pre-installed accessories included in the MSRP. The dealership typically will pre-install accessories such as: Bed Liner, running boards, mud flaps, DVD player, undercoat protection, wheels and tires, lift kit, etc. Additionally, the total discount shown on our website includes the discount from the dealership and the rebates from the manufacturer. There may be some rebates included in the total discount that have certain requirements attached to them (ie. a requirement to finance with Ford Motor Credit or a requirement to trade-in a vehicle that is a 1995 or newer).